Alison had the brilliant idea of building a personal baby gear recommendation service for expecting parents (helps avoid buying more than you need). She asked Evolve Artistic to design the brand identity, logo, user interface complete with wireframes, and fully furnished Photoshop mockups, for her new Toronto Startup called Baby Simplify. The design sports pages for a quiz, recommendations, wish list, and printable shopping list, all bundled up in a gender-neutral, warm coloured blanket.